I was talking about this with a non-technical friend this evening, and her immediate reaction was "so, should I switch to something else?" because she didn't want to be without her adblocker. All of them have expressed astonishment at how much faster pages load when they have an adblocker installed, and I don't believe that any one of them will be happy to have that taken away. I don't think anyone I know doesn't use an adblocker, and most of them use uBlock on my recommendation. I've had a few hours to reflect on this since posting, and I still think this is a very bad idea for Google. I know many of the developers working on this team are interested in building a better browser and providing a better user experience this, however, will not further those goals. Up until now we've mostly turned a blind eye to ads, since it wasn't worth convincing executives that they should greenlight DNS filtering and it helps to pay for the products we all use in our personal time, but if Chromium and Google begin actively working to subvert user choice in this manner, my team will be much more incentivized to figure out a less-targeted solution than an ad blocker. I will also switch everyone I support on a technical basis, and begin blocking Google's ads on a DNS level for not only my personal network but also the networks I manage at work. I believe very, very strongly in maintaining my ability to use ad blocking software on my browser, and I will switch myself to another browser to maintain that capability if required. I'd like to add a vote to the "don't break uBlock Origin or other ad blocking extensions" camp.
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